October 16, 2002

’02 really about ’04…

Howard Kurtz says the ’02 campaign is really about the ’04 campaign because the press is more interested in the big contest. He says:

At this point, the next White House contest is personality-driven: Will Al challenge George again? Will Joe break his promise to Al? Will Dick leave the House for another try? Is John from North Carolina a fresher face than John from Massachusetts?

The current campaign, by contrast, is issue-driven: Will Iraq trump the economy? Can the Democrats exploit Social Security privatization? Does anyone still care about prescription drugs?

No wonder many media outlets seem more interested in the election two years down the road than the one at hand, which by the way will determine who controls Congress.

Hmmmm…are those really issues Kurtz identifies, or are they personality-driven press master narratives? Notice how he frames the questions in the second paragraph. He personifies Iraq by asking if it will trump the economy–a conflict with drama and characters. Then, can the Democrats exploit privatization? What about what Democrats (or Republicans) propose and the effects those proposals might have on citizens if enacted? As for the final question: Well, perhaps seniors care. Maybe we need to put some senior reporters on that beat. It seems Kurtz is urging reporters to look for the personality-driven drama in the ’02 campaign.

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  1. Francisco Hooper 

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