Going off topic…

A HREF=”http://www.upi.com/view.cfm?StoryID=13062002-050751-5078r” TARGET=”_blank”>UPI reports this morning about an academic study of political advertising that has discovered an interesting trend: interest groups going off topic to affect specific races. For example, “Emily’s List, the organization that supports pro-choice women candidates,…spent more than $300,000 in…Democratic House primaries in Illinois and West Virginia on ads that had nothing to do with abortion-rights. In Illinois, their ads criticized former Clinton aide Rahm Emanuel’s support of NAFTA while their ads in West Virginia criticized trial lawyer and challenger Jim Humphrey over personal tax issues.”

These were losing efforts. But if this is indeed a trend, it could be signaling a shift in political thinking. Is it possible that interest groups may come to understand that good government is about more than single issues; that issues are not isolated phenomenon? Hmmmmm… You’ll notice they used this tactic in primaries against Democrats. This is simply a new form of attack.