According to The Boston Globe, “the Bush administration seems to hinge on a simple motto” that changes from week to week, e.g. “Strengthening Our Economy,” or “Protecting the Homeland.” Administration insiders say the effort will continue because such slogans work by “giving distracted television viewers a quick guide to the official message of the day.” They “work” rhetorically for a simple grammatical reason: Many of these slogans rely on progressive verbs that suggest the activity is ongoing, thus creating the impression of progress.
The Rhetorica Network
I offer commentary on the rhetoric of the American conversation, especially as it unfolds in documentary film, the news media, and politics. Check out my feeds on Twitter and Instagram. Also be sure to see my work at Carbon Trace Productions, a non-profit documentary film studio in Springfield, Missouri. I am a Professor of Media & Journalism at Missouri State University. I teach classes in mobile journalism and documentary filmmaking.
Carbon Trace Productions