Bush adminstration slogan…

According to The Boston Globe, “the Bush administration seems to hinge on a simple motto” that changes from week to week, e.g. “Strengthening Our Economy,” or “Protecting the Homeland.” Administration insiders say the effort will continue because such slogans work by “giving distracted television viewers a quick guide to the official message of the day.” They “work” rhetorically for a simple grammatical reason: Many of these slogans rely on progressive verbs that suggest the activity is ongoing, thus creating the impression of progress.