weblog numbers overrated

Wired asks if this is truly one nation, under blog? The numbers we hear talked about, such as those in a recent Newsweek article, claim about 500,000. Maybe. Who knows? It would be good to find out. But:

“Industry research powerhouses are likely to stay away from the blog-osphere until it reaches profitability. Gartner, Neilsen//NetRatings, Forrester Research and International Data Corporation don’t have a single analyst involved in gathering blogging data. ‘The area of weblogs isn’t covered by our analysts because there is such a limited amount of data,’ said Grace Kim of Neilsen//NetRatings. ‘Right now it’s not that popular, and there is no data.'”