November 3, 2002

Why people hate political ads…

Take a good look at this cartoon by Jack Ohman, and you’ll see why it is the polls say Americans dislike “negative” campaign ads.

While it’s obvious that negative ads do little to raise the level of civic discourse, Ohman clearly points out that “positive” ads are just as idiotic. Voters don’t like being treated as if they’re stupid. And that is about all political advertising seems to accomplish these days.

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