I just watched a segment on MSNBC about political ads. The talking head was a political science professor. The anchor asked if negative ads “work.” Quite cogently, the professor said that’s really a 2-part question: 1) Do the ads work, i.e. get voters to make decisions? and 2) Are negative ads bad for American democracy? He answered “yes” to #1 and “no” to #2. I respectfully disagree. Yes, negative ads work. But, also yes, the typical negative ad is bad for democracy because it lowers the level of political discourse to often-inaccurate, sound-bite blathering. Our social, economic, and political problems require deeper thought and greater participation to overcome. Sorry, no links.
The Rhetorica Network
I offer commentary on the rhetoric of the American conversation, especially as it unfolds in documentary film, the news media, and politics. Check out my feeds on Twitter and Instagram. Also be sure to see my work at Carbon Trace Productions, a non-profit documentary film studio in Springfield, Missouri. I am a Professor of Media & Journalism at Missouri State University. I teach classes in mobile journalism and documentary filmmaking.
Carbon Trace Productions