Effective rhetoric…

Sen. John Edwards spoke at the FORTUNE Global Forum yesterday. My analysis of his speech may be found on Presidential Campaign Rhetoric 2004. He delivered a detailed policy address on the economy. Just in case you’re wondering about the effectiveness of (politically) popular techniques of rhetoric, check out the lead paragraph of Dan Balz’ article in The Washington Post. Balz calls attention to Edwards’ warning about “out-of-control deficits.” The phrase appears as anaphora in the speech. Such schemes of repetition focus attention on key phrases. When used skillfully, as I think Edwards does in the speech, a politician is able to exert some measure of “control” on the news coverage.

UPDATE (10:55 a.m.): In many newspapers today you’ll find this AP article, which makes no mention of “out-of-control deficits.” While the anaphora caught Balz’ eye, the AP article is likely to have the greater impact nationally.