Rhetoric can be fun…

Advertising can be very entertaining (a big part of its persuasive appeal). In fact, these days it had better be very entertaining. The Superbowl is as much about the new ads as it is about the football, which has the interesting effect of making Superbowl parties more fun–not just football fans enjoy the show.

Advertising also offers us a great study in rhetoric. As a part of Adweek’s 20th anniversary special issue, the editors chose their favorite ads. The only disappointing thing about this feature: no video. Com’on, this is web!