Now we see the ugly truth of the damage a poor economy does to America. This year’s Super Bowl ads were…well…bland. If you need a second dose of this sorry lot check out iFilm.com.
Yes, there were a few chuckles (Visa’s Yo-Yao), a few gross-outs (the Bud Light clown, the Dodge choking redneck), and even one or two clever ads (Budweiser zebra). But, for the most part, the ads were shorter this year and that meant less time to set up really entertaining situations. There was less time to show off, to revel in the beauty of American capitalist chutzpah.
Super Bowl advertisers have set certain expectations over the years. By scaling back their efforts, and offering a second-class product, they add to the current malaise of our consumer-driven economy. Tell me this: Who really wants to buy Sony products after watching some rich goober take his camcorder into space on a Russian (!!!) rocket while listening to the inappropriate use of “Carry On” by Crosby Stills Nash and Young? Can you say “cognitive dissonance”? (Although the most offensive use of a rock tune in a commercial still belongs to the use “Fortunate Son” as a patriotic hymn in a jeans ad.)
You know what this means, don’t you? America capitalism is Pro-Saddam. The logic is inescapable. A weak economy equals a weak America. Advertising drives consumer spending, which strengthens the economy. Failure to promote spending equals promoting a weak economy and, therefore, a weak America. A weak America is good for Saddam Hussein.
Can someone explain the stampeding buffalo (Levi’s) commercial to me?
UPDATE (1:50 p.m.): Slate takes a look at a few of the ads.